Pengaruh Integrated Marketing Communication terhadap Brand Image pada Auliacorp

Gugum Gumilang Wirakanda; Shafa Annisa Arie

doi:10.51771/jumper.v3i1.1104

Authors

Gugum Gumilang Wirakanda Universitas Logistik dan Bisnis Internasional, Bandung, Indonesia
Shafa Annisa Arie Universitas Logistik dan Bisnis Internasional, Bandung, Indonesia

DOI:

https://doi.org/10.51771/jumper.v3i1.1104

Keywords:

Integrated Marketing Communication, Brand Image

Abstract

This study aims to determine and evaluate Integrated Marketing Communications
at Auliacorp, to determine and evaluate Brand Image at Auliacorp and to determine
the Influence of Integrated Marketing Communications on Brand Image at
Auliacorp. With a descriptive quantitative approach method, the data analysis
technique uses simple linear regression. This study is a population study with a
sample and population of 30 respondents.
The results of this study indicate that Integrated Marketing Communications has a
positive and significant effect on Brand Image at Auliacorp by 84.2%