PERAN AI DALAM MEREVOLUSI E-COMMERCE – KEKUATAN PEMASARAN DIGITAL DI PASAR MODERN

Abstract

The digital revolution has changed the business landscape, and E-commerce is one of the most affected sectors. In recent years, the application of AI in digital marketing has created a revolution in the way businesses either interact with consumers or market products.  This article explores the role of Artificial Intelligence (AI) in revolutionizing E-commerce, particularly in digital marketing. Additionally, this article discusses the challenges and opportunities faced by companies in integrating AI into marketing strategies. Through a review using a systematic method of literature review, this research provides insight into how AI can advance E-commerce businesses due to competition in an increasingly dynamic market.