ANALISIS STRATEGI PEMASARAN EFEKTIF UNTUK MENINGKATKAN PENJUALAN PRODUK SOMETHINC MELALUI MEDIA SOSIAL

Elvaretta Ignasia; Aisyah Kayla; Aufa Atqiya; Eva Khuzaifah

doi:10.51771/jumper.v3i2.1432

Authors

Elvaretta Ignasia Universitas Islam Negeri Jakarta
Aisyah Kayla Uin Syarif Hidayatullah jakarta
Aufa Atqiya Uin Syarif Hidayatullah jakarta
Eva Khuzaifah Uin Syarif Hidayatullah jakarta

DOI:

https://doi.org/10.51771/jumper.v3i2.1432

Keywords:

Digital marketing; Social media, Influencer; Marketing strategy; Creative content; Follower interaction

Abstract

Digital marketing is crucial for company growth in the digital era, with social media being a key platform for brand building, awareness, and customer base expansion. This study analyzes the role of influencers in "Somethinc's" digital marketing strategy on social media using a descriptive qualitative method. Data were collected through Google Forms and analyzed thematically. The results show that "Somethinc" successfully uses creative content, active follower interaction, and data analysis to optimize their marketing strategy. This research offers valuable insights for designing effective social media strategies to increase consumer engagement.